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Welcome To is brought to you by J.J. Jewelers, a leading retailer in fine gemstone jewelry with 25 years of history.  We created in order to serve shoppers looking for exceptional birthstone jewelry at factory direct pricing.

We pride ourselves on offering only the highest levels of customer service to our valued customers, as well as our tradition of exceptional quality at reasonable prices. 

Birthstones are more than just sparkling gems; they represent a rich tradition and powerful symbolism that dates back to ancient times. Our birthstone jewelry is not only beautifully crafted and set in your choice of white or yellow gold, but when given as a gift – it’s deeply meaningful as well.

Birthstone rings, earrings, necklaces, and bracelets are the perfect gift for the most special of occasions – birthdays, anniversaries, and graduations amongst others. Some even choose birthstone engagement rings to represent their desire for a lifetime of happiness with their significant other.

The Rich Tradition of Birthstone Jewelry

The tradition of birthstone jewelry can be traced all the way back to ancient times. It’s believed that the earliest origins of birthstones dates back to the Christian Bible’s Book of Exodus, where – Aaron the brother of Moses – wore a Breastplate set with 12 gemstones. It was said that these 12 gemstones represented the 12 tribes of Israel. These gemstones included sardius, topaz, carbuncle, emerald, sapphire, diamond, ligure, agate, amethyst, beryl, onyx, and jasper.

But if these gemstones were originally used to represent the 12 tribes of Israel, how did they come to be linked with the 12 months of the Gregorian calendar? Through a gradual evolution, including a period where the 12 gemstones from Aaron’s breastplate were linked to the 12 apostles in the New Testament, as well as the 12 signs of the zodiac, historians and gemologists link the modern idea of birthstones with 16th century Germanic customs. It was here that people started to wear birthstone jewelry, although no one is certain how birthstones became linked to the months of the Gregorian calendar.

The modern birthstone standards we know today were standardized in 1912 by the National Association of Jewelers. This list was officially updated in 1952 by the Jewelry Industry Council of America, and again in 2002 when Tanzanite was added as a December birthstone. Even with our current standardization, the birthstone for each month still varies from culture to culture.

It’s this rich tradition that makes birthstone jewelry such a meaningful gift. Whether you’re looking for birthstone jewelry for your significant other, birthstone jewelry for mom, or just a beautiful piece of jewelry for yourself, we’re confident you’ll like the collections we have available at